Week+9

**According to the slideshow by Sylvain Cottong, who is an employee at [], what is the definition of 'service design', and why is it so important? (5 paragraphs)**
Service design, like design for products is looking at the customer experience and making changes and improvements around that. This is necessary because today, most products are viewed at as a whole combined with service and interaction as part of the customer experience related to the product.

Originated In Northern Europe, service design focuses on making the experience enjoyable to the customers. This includes making the service experience useful, usable, desirable, findable, credible, accessible and valuable to the customer and more efficient, effective & valuable for the business.

Service designed focuses entirely on the customer experience and this is a result of the quality of service received by the customers. The customer experience involves many aspects, one of which are service //touch points// which are tangible objects that are part of the customer experience.

These //touch point// variables include advertising, technological interfaces, physical environment, and service employees. These are what make up the customer experience.

Service design must include the following benefits: ease-of-use and customer satisfaction & loyalty in the brand. With these benefits, “customers are willing to pay a premium for products and services” to better their own lives.