Week+3

Jan Chipchase's role of cellphones in the developing world for Nokia is to get to know the potential consumers, often on a personal level so that the company can make a tailored product for them to suit their particular needs. Through his research, he has found that ta majority of people lving in these developing nations are often" illiterate, making $4 a day or less and have no easy access to electricity", these are some of the challenges they will need to accommodate when developing a cellphone targeted for this group. The benefits of analyzing and defining their use in different cultures is that they can develop a phone that people in developing nations can actually make use of. Without such research, the company may not have come across or be aware of such challenges that face these people and they could end up developing a product that won't be very usable to the consumers in developing nations.
 * 1.In three paragraphs, describe the role of Jan Chipchase in defining the role of cellphones in the developing world for Nokia, and the benefits of analyzing and defining their use in different cultures as part of their market expansion.**

__Achieving a Sustainable Economy__ Microfinance can help "build a strong, stable and sustainable economy" because with financial aid (such as a loan) it can help them start their businesses or give them access to resources that will help them generate some sort of income by themselves (such as tools required for farming). __Ensuring a Strong, Healthy and Just Society__ With microfinance, having financial aid for these people can help them stay "strong and healthy". For example, with a more stable financial state, these people can get the care that they need to stay healthy such as treating any illness or disease. And it having a more stable financial background can help them become stronger by getting more nutrition from the food they eat.
 * 2. How does the idea of microfinance support two of the key themes of sustainability as outlined in the diagram posted on your class wiki '5 Key Themes for Sustainability'? Write one paragraph for each of your chosen themes.**